Endurance Maximus, Kona 2012 Press Release

The 3rd Annual Endurance Maximus Triathlon Emporium will once again be open right in the heart of downtown Kailua-Kona at the Kona Market Place from October 8 through the 14th during the Ironman World Championships.

Created and inspired by Endurance Conspiracy founders, Tony and Elize DeBoom, Endurance Maximus [EMAX] is a progressive pop-up shop created exclusively for world class caliber events around the US. In addition to the World Championships in Kona, Endurance Maximus has opened at the Teva Mountain Games and the US Pro Cycling Challenge in Colorado.

“We’ve got some awesome partners this year and we’ve worked extra hard to ensure everything is perfect for race week,” says EMAX founder, Tony DeBoom. “New and unique products, appearances by some top athletes, very cool schwag, and an aloha energy – what else do you need on the islands?”
Partners for the 2012 edition of EMAX are: Rudy Project, Powerbar, John Wayne Cancer Foundation, DZNuts, ICEdot, Koobi and Endurance Conspiracy.

Supporting Partners are: Mauna Lani Bay Hotel & Bungalows, LAVA 105.3

EMAX will be open daily from 9am – Sunset during Race Week (8 Oct – 14 Oct)

New for 2012, the organizers of EMAX are proud to announce a special Evening with Paula Fuga at the Queen’s Palace on the evening of Tuesday, October 9th. Paula Fuga is fast making a name for herself as a local folk/reggae musician. A regular member of Jack Johnson’s touring entourage with her amazing deep and bluesy vocals and catchy ukelele riffs, Paula is considered a rising star in the music world.

In addition, the evening will be supported with a prepared meal by Chef Biju Thomas of Skratch Labs and the Feedzone Cookbook and complimentary libations by Deschutes Brewery.

Venue capacity is 300. To attend simply pick up an ICEdot bracelet with any Endurance Maximus vendor. ID’s and bracelets required at the door.

Sponsors for An Evening with Paula Fuga are: Endurance Conspiracy, Rudy Project, Powerbar, Mauna Lani Bay Hotel & Bungalows, ICEdot and Deschutes Brewery and LAVA 105.3