The Simple Act of Running

Artist James Jarvis is an obsessive runner. His art led to a tremendously popular toy line, Amos, and now it takes this form of a simple and fun character with a potatoe head. Jarvis wanted to move into motion graphics and through a friend at Nike came up with his running character.

“At the beginning of last year I was thinking about what kind of project I would like to work on. I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time,” he writes on his blog. “I liked the idea of a moving image project that involved my obsession with running. Rather than make a narrative-based film, I wanted the content to be non-linear, reflecting the way I make drawings that have a logic all of their own.”

Just watch it. Then go for a run.