Endurance Maximus Press Release

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Boulder, CO- Endurance Maximus is a new endurance sports lifestyle-inspired retail collective situated at the heart of triathlon in downtown Kailua-Kona from Sept. 27 to Oct 10, 2010. Created and inspired by new lifestyle clothing brand and Organic T-Shirt aficionados, Endurance Conspiracy, Endurance Maximus reflects the progression of the endurance lifestyle and the like-minded brands, athletes, artists, businesses and individuals that are at its forefront. The idea being, to create a hub where anyone can come and find something unique and different, all the while, feeling comfortable and inspired. Endurance Maximus is all about representing the works of those who are leading the pack in redefining a culture.

“We’ve got some amazing partners and we put a lot of time and effort into building the store out,” says Endurance Maximus founder, Tony DeBoom. “Exclusive products, appearances by top professional athletes, amazing raffle-prizes and an aloha vibe, what else do you need in Kona.”

Endurance Maximus Triathlon Emporium
75-5703 Ali’i Drive, Kailua-Kona, HI 96740 (Emma’s Marketplace)
Open Daily from 10am to 8pm

Endurance Maximus Partners:
Rudy Project, Muscle Milk, Fuel Belt, Dunning Sportswear, Blue Seventy and Inside Triathlon Magazine

Supporting Affiliates:
Mauna Lani Bay Hotel & Bungalows, Nuun, Retul, Zach Ashton Music & Indosole

About Endurance Conspiracy: EC is a collaborative effort, bringing together classic ideas and friends who enjoy the pure expression of sport, art and hand craftsmanship. An art driven company fueled by their love of endurance sports, EC has become recognized in a short time for its innovative graphic tees and custom art department. EC is a proud member of 1% for the Planet.