EC Joins #OptOutside Movement for Black Friday

On what could arguably be the biggest sale day in our little EC Boulder Shop's first year of business, we've chosen to support the leaders in the outdoor industry and "Opt Outside" for Black Friday. 

All along Endurance Conspiracy has been led by our love of the outdoors and sharing our adventures with our family and friends. We've never been attracted to the draw of Black Friday as consumers, so why would we think that our customers would be either.  If we have a day off from work or a long weekend, we grab our bikes and head for the hills. We suspect, that's what you guys are more interested in doing as well.

We're stoked that cool brands like REI have started the swing of the consumer pendulum in the opposite direction and we couldn't be more excited to stand with them in unity. 

The Endurance Conspiracy CrewGone Riding