Endurance Maximus Breckenridge was a huge success over the weekend. The USA Pro Cycling Challenge Stage 5 was epic and it was amazing to witness American Cycling at this level. You would have thought you were watching the tour with the crowds on the climbs and names like Evans, Schleck, Voigt, Hincapie and more racing through Frisco and upto Breck. The EC Store was in a primo location and the crowds hit town in force!
After a full day of slinging tees and catching up with all our EC friends at Pearl Izumi, Skeleton Eyewear, Jelly Belly and the like, I high-tailed it out of town and headed to Denver for a late night rendezvous with ALO at the Bluebird Theater. That’s a totally separate story, but what an amazing performance by some really down to earth, cool guys. It’s rare when you literally enjoy every single song in a show, and the entire crowd was dancing and singing along the whole night. Very cool indeed! There’s more to the story, but I’ll save that for tomorrow’s blog.
We would have loved to keep the space – an old barn styled structure with a completely revamped inside – very cool and totally fitting of the EC vibe.
Bikes were littered everywhere around town. Anything that was secure to the ground had bikes locked to or leaning against it.
Mavic provided neutral service support for the event.
Recently crowned Tour de France Champ Cadel Evans.
Mr. Schleck, I presume.
It was as though Jens Voigt stopped and struck a pose just for this shot.
The hero of stage 2 in Aspen, Mr. Hincapie.
More on the late, late night with ALO tomorrow. Simply put, awesome night!
VIEW MORE PHOTOS HERE
Yep, it’s a crazy busy weekend for EC. It all kicks off this afternoon at the Chicago Triathlon’s Multisport & Fitness Expo. Be sure to swing by and snag some of the latest in EC tees and apparel. We actually ran out at last year’s Chicago Tri before the end of the day, so go early and grab it while it’s still there.
Then, this weekend (and, hopefully this evening – depending on mountain town craziness), we’ll be opening our Endurance Maximus Breckenridge. You can’t miss us – right next to the USA Cycling Pro Challenge Stage 5 Expo and right on Main Street – just look for the signs. Word is that Breckenridge is going all out for this big event, so if you’re in the neighborhood, take the time and visit one of our famous mountain mining towns, snag a cool EC tee and watch one of the epic cycling stages.
Finally, we go straight from the mountain finish Stage 5 of the US Cycling Pro Challenge to the Bluebird Theater in downtown Denver to catch our friends, ALO (Animal Liberation Orchestra) at 9:00. And, Sunday we head upto Nederland, Co for Nedfest (Nederland Music & Arts Festival) and a second ALO show at 4:30.
Crazy busy…yes, but it’s also going to be a helluva ride this weekend – come back Monday for the photos. Hope to see ya there.
Yep, it’s a crazy busy weekend for EC. We’ve got Endurance maximus in Breckenridge, ALO live Saturday night at the Bluebird Theater and Sunday afternoon at Nedfest and we’ve got the Chicago Triathlon as well.
Be sure to swing by the Endurance Conspiracy booth at the Chicago Triathlon this weekend. Last year was a madhouse and EC sold out early. So, do your style a favor and come by early and snag some of the new tees we’re sporting. See ya at the races!