The Benefits of the Graphic T-Shirt
The logo tee will always be the backbone of a company’s t-shirt/apparel offering. Some iconic brands are able to build a very strong following based entirely on their historic name or logo (think of a 100+ year old brand like “Campagnolo” or a swoosh). However, for the majority of brands, if you don’t expand beyond the simple logo tee or polo, you are missing out on potential customer sales and loyalty, as well as your product becoming a regular part of the customer’s t-shirt rotation.
The running joke when I was racing professionally was how most of the t-shirts that were handed out at races or provided by sponsors would be most useful as a bike rag. Whether an event was sponsored by a leading sports brand or a bank, mass produced tees with a simple logo screened across the chest were the standard freebie at these events. For the brand, the solution was free art and the cheapest t-shirts and printing available. They were literally a marketing afterthought.
Which one would make your wearable t-shirts rotation?