The logo tee will always be the backbone of a company’s t-shirt/apparel offering. Some iconic brands are able to build a very strong following based entirely on their historic name or logo (think of a 100+ year old brand like “Campagnolo” or a swoosh). However, for the majority of brands, if you don’t expand beyond the simple logo tee or polo, you are missing out on potential customer sales and loyalty, as well as your product becoming a regular part of the customer’s t-shirt rotation.
The running joke when I was racing professionally was how most of the t-shirts that were handed out at races or provided by sponsors would be most useful as a bike rag. Whether an event was sponsored by a leading sports brand or a bank, mass produced tees with a simple logo screened across the chest were the standard freebie at these events. For the brand, the solution was free art and the cheapest t-shirts and printing available. They were literally a marketing afterthought.
Which one would make your wearable t-shirts rotation?
The artwork on your t-shirt is critical for selling tees and apparel. It is the first thing someone notices and it will set your brand apart from your competitors. I would argue that most of your customers don’t just want the cheapest option available. They are more interested in the option that they are stoked to buy and wear.
If you unite the brand’s logo identity with eye-catching, lifestyle graphics, the customer is more inclined to actually wear the shirt and make it a regular part of their t-shirt rotation. Not only that, but they are further inclined to seek the brand out for more cool styles in the future.
Yes, it requires investing up front for quality artwork and products, but it will pay off with a growing customer base and will separate your brand from your competitors. I’m always available to answer questions and offer suggestions, so feel free to contact me here or on our Endurance Conspiracy website.